We Train
Everyday Heroes.
Our Mission
Inspired by the Heroic Imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education and social activism to create everyday heroes equipped to solve local and global problems.
We believe ordinary people can do extraordinary things.
We believe most of the heroes in the world are everyday people, just like you.
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About Us
What started initially as the controversial Stanford Prison Experiment by Dr. Philip Zimbardo in 1971 became a collective social experiment called the Heroic Imagination Project, a nonprofit research and education organization dedicated to training people to act in more heroic ways. Since 2010, HIP has been conducting trainings and workshops for businesses and schools across the United States and many nations around the world. Whether taking on bullying, improving workplace culture, or confronting discrimination, HIP has been committed to teaching skills so people and groups can act heroically every day.
Building Heroes Around the World
The Heroic Imagination has many partners around the world doing good work. These people and organizations have completed HIP training and are certified to create amazing projects in their own communities.
“The opposite of a hero is not a villain;
it’s a bystander.”
-MATT LANGDON, PRESIDENT OF HIP
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Our Reach
Since HIP’s inception, our trainings have been taken by people in more than 20 countries. HIP’s educational programs have impacted professors, college students, high school students, as well as business leaders, company employees and staff from non-profit organizations and governmental agencies.